Choosing a Domain Name
A carefully chosen domain name can be a great asset to your company or organization. To be effective, your domain name deserves thoughtful consideration or it may not work as well as hoped.
What is a domain name?
A domain name is your address on the internet. For example, this site's domain name is joeskitchen.com. You pick the name of your site along with the top level domain like .com, .net, .org, or others. Your site name can be a combination of letters, numbers and hyphens.
How will your domain be used?
Before you choose a domain name, think about the following ways people could be introduced to your domain name:
- print advertising
- official letterhead or business cards
- search engines
- links from other websites
- word of mouth
- conversations over the phone or in person
- printed on the side of a company vehicle
A great domain name will cater to all these possibilities so that potential customers and site visitors will find your site quickly and easily. Try to anticipate what the first impression will be when people see your domain name.
A great domain name
An effective and solid domain name will be:
- representative of your company or organization
- indicative of your site's purpose
- memorable
- easy to spell
- professional
- not confused with similar names
- not use a lot of numbers or hyphens
When your choice isn't available
It often seems that the perfect name or the name you want has already been taken. If this is the case, you have a few options:
- try other word combinations
- if your company name is taken, try a phrase or words that reflect your company's purpose
- buy a domain from a domain name reseller
- try the same name but with different domain extensions like .net or .org
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